It's probably run by Barnes & Noble, too.
Well, there's still my college bookstore.
Reeves and Nass, in The Media Equation, find that we often treat computers as if they were people -- even if we know better. If a computer program asks, "Do you like me?", people tend to be positive. Even programmers; they don't want to hurt the thin
So giving the hypertext a face makes sense.
Brenda Laurel pointed this out years ago in Computers As Theater. That guy in black on the stage isn't really the prince of Denmark. You know it, he knows it. But, let's face it, unless you keep reminding yourself, you believe. We aren't making agents