The best route
Just as garden paths craft our experience, hypertext paths can lead readers while also enhancing their journey. A simple search can link readers directly to a destination, but thoughtful designers lead visitors not only to the answer to their question, but to better questions as well.
For instance, readers might come to a Web catalog to check the price of a new computer. A direct approach simply delivers the raw data. A more carefully-planned path could lead visitors to this data in the context of:
The path must not twist so much that visitors think they are being led astray, nor be so slow that visitors give up and strike cross-country through search engines. Nevertheless, twists and detours can help designers give their readers more than they expect.